ASSOCIATE DIRECTOR, VIDEO PROGRAMMING

• Developed brand narrative and programming strategy, ideating and producing original weekly, long-form, and social content.

• Managed platform experiences through programming and technical operations

• Improved channel performance by defining KPIs and honing best approach through analysis of viewership data in both internal and partner dashboards.

• Managed platform expansion, identifying prospective partners and facilitating channel launches.

• Maintained content calendars in partnership with post-production, sales, and external teams to identify tentpole events/titles, defining priorities and creative direction for marketing efforts.

• Catalyzed revenue growth by optimizing programmatic ad insertion and sales products, tripling ad capacity from 6.5M in Q1 2020 to 18.3M in Q3 2020, driving over 223.5M viewership minutes in first two quarters on the team.

• Audience growth: between June & September 2020, minutes watched per session increased from 5.8 minutes to 8.2 minutes; minutes per user rose 150%.

programming director, TASTEMADE TV

Brought on as a consultant, I shepherded the growth of this popular social content studio to become a key player in the longform OTT landscape through the development of infrastructure for both content and platform operations, reaching over 26M domestic households with more than 40 series.

• Developed and maintained editorial tone and perspective: directing, curating, and reviewing content based on strategy, performance, platform collaboration, and sponsorship alignment, developing best practices for each unique environment.

• Determined format, define editorial, and write scripts for over 80 hours of content.

• Grew viewership ratings 8% week over week by reviewing and analyzing multiple data sets and performing A/B testing to inform effective execution of programming and scheduling.

• Served as liaison for global stakeholder teams, studios, and talent to execute domestic & international collaborations for content creation in the UK, Japan, and Brazil.

• Established and leveraged active relationships with brand teams & platform partners to ideate topical collaborations and maximize marketing opportunities, analyzing & sharing the effects on KPIs with internal stakeholders.