Pitch, writing, and creative direction for LA Weekly’s cover story on Soulection featuring Joe Kay, Sahar Habibi, Dom Prieto, and Andres Uribe in conversation about the movement they’ve built. A complete editorial and visual treatment: curating the photo and video team, shaping the aesthetic language of the shoot, and creating a companion on-camera interview for social. A calibrated portrait of Soulection’s sound, community, and cultural imprint.